Google-owning office buildings are typologies that use various shapes to convey a wide range of functions and settings.
The company’s offices in Sunnyvale, California and its Google Fiber headquarters in Mountain View, California have both been categorized as typologies, with the former being more utilitarian than the latter.
The Google Fiber HQ in Mountain Town is also a typology.
But now, the same company is changing its logo and branding to the more utilitarian, yet stylish, Office Building.
This time around, Google will be using a logo that looks more like a large, open building, rather than a generic office building.
The new logo will be called “Project Blue.”
The company’s Google Fiber offices in Mountain City, California, and Google Fiber’s Google headquarters in Sunnydale, California are typological.
The building is also typologically oriented.
The offices are located in the Sunnyvale/Sunnyvale area of the city.
Google CEO Sundar Pichai has been vocal about the need for typologies to differentiate the company’s products.
Google is building more than one headquarters for its businesses and many of the new offices are in new buildings in Sunny Valley, according to The Wall Street Journal.
“One of the biggest issues for us is trying to be able to create a type that is distinctive in each place and that can be differentiated,” Pichay told the WSJ.
The Google headquarters is located in Mountain Village, which is home to Google Fiber.
The city is a suburb of San Jose, California.
The company has a long history of working with a typological aesthetic, according the WSJD.
The first major typological redesign by Google took place in 2011, when it was acquired by Yahoo for $1.3 billion.
Yahoo also purchased the Google Search logo and brand.
Since then, the company has worked to incorporate a more typological approach into its design and branding.
The recent redesign of Google’s corporate logo, which has become more generic, was made in response to the rise of the corporate-as-service (CaaS) trend.
Pichai also said that the Google headquarters logo will also be different from other Google offices.
“We are not trying to mimic every other office, but we want to make sure that it feels right,” Pchai said.
“The building looks a lot like a building in the city center.
It has a lot of windows, so that gives it that office feel,” he said.
The new logo is also likely to have some impact on the brand itself.
Pchai has previously said that Google’s headquarters will not be an office building that “runs the gamut of a hotel or office building.”
It will instead have a “typology of the kind of space we work in, where we have offices on the ground floor, in the ground level,” he told reporters at Google’s Mountain View headquarters in March.
The logo was first introduced to the public in May, but Google’s marketing team has been working to make it more visually appealing and accessible to a broader audience.
Google is not the only company to work on a typographical redesign for a new building.
Earlier this month, Microsoft announced plans to use a typologically-oriented typology to create an Office Park building in Redmond, Washington.